We've Changed Our Look (Not Our Black Garlic)
After all of the teasing we have been doing on social media, we have finally launched our new logo, in addition to some refreshing changes to our overall brand appearance. It was hard to part with our old logo, and we know many of our wonderful customers loved it as much as we did. But it was time for a change.
The original logo for Black Garlic North America was developed in 2012 and has been used until just a couple of weeks ago. We have been proud to put it on all of our black garlic packaging, at the top of our website, and on all of our company materials. The distinct and beautiful black garlic bulb in our original logo was even drawn by the sister to the President of the company, and you can still see it in the new logo design. But there were some drawbacks to the original design that we were ready to address.
We had three lines of text stacked below our beautiful bulb. When we needed to scale down our logo (think business cards), our brand name would become difficult to read. And our tagline, written in a fine script font, would be a real struggle to see.
We eventually added blocks of red gradient on either side of the bulb to balance out the triangular layout of the logo. This looked great on our packaging, but we didn’t use the red gradients all of the time. And, in 2017, we re-designed our organic line of black garlic products, changing the logo again by dropping the lines of text altogether. The use of our logo was becoming inconsistent.
Fast forward to the fall of 2019. Our President, Craig Dunek, brought the team together to brainstorm improvements to our logo and a more consistent visual identity. And brainstorm we did. Our small team went through ideas, colors, fonts, and many rough logo designs, but we eventually decided one thing: we were keeping the original black garlic bulb.
Together, we developed a logo that we believe to be more refined, while still retaining what we loved most about our original logo: the black garlic bulb art, and the colors. As you can see, we didn’t go too wild. But the updated art scales better and can be used on all of our product packaging without the need to modify. “Hooray!” for consistency!
Once the new logo was complete, we dug deeper and revised the look of both our conventional and organic line of products, and even chose defined product colors for easier product identification when shopping on our website for conventional black garlic.
Black Garlic Puree
Peeled Clove Black Garlic
Whole Bulb Black Garlic
Though not all of the labels are finished at the printers, we want you to know about these changes so that there won’t be any confusion when you see the evolution of our labels and website over the next few months. A more noticeable difference will be seen in the conventional line of products because of our choice of a bold blue for a primary brand color (we LOVE it). Check out the before & after shots and mockups of our Puree and our Two-Bulb Black Garlic!
Original Black Garlic Puree Jar from Black Garlic North America
New Black Garlic Puree Jar from Black Garlic North America
Original Two-Bulb Black Garlic Pouch from Black Garlic North America
New Two-Bulb Black Garlic Pouch from Black Garlic North America
Things are going to start looking different – on our website, on social media, and on our product packaging. And our team at Black Garlic North America is excited to share these changes with you! You will be seeing our visual identity evolution happening over the course of the next few months, and we are looking forward to consistency. But these aren’t the only changes you will see.
We have been listening to your feedback and plan on rolling out additional products that we expect will be more convenient for our incredible customers, so we hope you will continue to stay tuned as we present new products and options!
Thank you for being a part of our journey!